Mercato Settimanale di Gubbio
Every Tuesday morning the lower streets around Piazza Quaranta Martiri fill with stalls selling everything from Umbrian pecorino and black truffle paste to hand-embroidered linens and sturdy ceramic jugs — this is where Gubbio shops, not where it performs for tourists.
What to Buy and Taste
The food stalls are the real draw: look for vendors selling norcineria — the cured pork products (salami, capocollo, lonza) for which this corner of Umbria is rightly famous. Several stalls offer free tastes, and the quality is markedly better than the shrink-wrapped versions in souvenir shops.
Gubbio is one of the few towns in Umbria where you can still find artisans selling hand-thrown ceramics at the market itself rather than in boutique shops. The local style features a distinctive blue-and-white palette with cross-hatched borders — a pattern used here since the Renaissance.
The Square Itself
Piazza Quaranta Martiri is named in memory of 40 citizens shot by Nazi forces in 1944 — a sobering plaque on the loggia wall ensures the market never lets you forget the town's modern history alongside its medieval glories.
The 14th-century Loggia dei Tiratori at the square's edge was where wool-weavers stretched their cloth to dry; it now shelters the morning coffee crowd and a few market overflow stalls, making it a fine spot to linger with a cornetto.
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