Embutidos & Ibérico Tastings at Charcutería Casa Julián
Hervás sits at the heart of Extremadura's legendary pork country, and Casa Julián on Calle Braulio Navas is where locals go to buy — and taste — the region's finest ibérico products. The shop doubles as an informal tasting bar where the owner will slice jamón and chorizo to order while explaining exactly which dehesa the pigs came from.
What to Order
Start with a tapa of jamón ibérico de bellota sliced paper-thin from a whole leg clamped in a jamonero on the counter. Follow it with a slice of lomo embuchado — cured pork loin with a clean, nutty flavour that is far more subtle than jamón — and a wedge of torta del Casar, the runny raw-milk sheep's cheese from nearby Cáceres province.
The shop also stocks morcilla patatera, a uniquely Extremaduran black pudding made with potato and paprika rather than rice or onion. It is smoky, earthy and completely addictive spread on a chunk of pan de pueblo from the bakery two doors down.
Pairing & Taking It Home
Ask for a glass of local Pitarra wine — a rough, home-fermented red made in the villages of the Ambroz valley — to wash everything down. It won't win awards but it is as authentic as Extremaduran food gets and costs almost nothing.
Vacuum-packed ibérico products travel well and make outstanding gifts. The staff will advise on EU and UK customs limits and pack items carefully. Budget roughly €25–40 for a generous selection to take home.
More of Hervás
Discover where to stay, what to do and the best deals for your trip.
Explore Hervás →
